SZ
Sherri Ziff Life Coach
Entertainment
Industry & Creative Professionals
Music Industry
"Because of the nature of this industry our peace of mind, focus, potential, creativity, happiness, health, and professional and personal boundaries are often jeopardized. Sherri's extraordinarily aware of what is really at stake...
...I could not recommend her guidance highly enough."
-- Bryce Dallas Howard, actress
Who: Above the line, behind the scenes, in front of a canvas or a computer, a stylist, a screenwriter, a novelist, negotiating deals, arranging music, designing costumes, producing, directing, editing, animating, the list goes on.
Why: Your passion in the arts or entertainment industry is driven to be part of creating something that means something, that touches the heart, soul, and funny bone. You want to inspire new thoughts, create new images, and leave a lasting legacy for future generations. You want to make an impact.
Make It Happen Now: You’re panicking over a deadline. Or you’ve got a creative block and you’re out of touch with your creative zing. Or you’re overwhelmed by the flood of divinely inspired ideas and the challenge to focus, prioritize, and eliminate distractions (even when those distraction are more ideas) in order to FINISH what you’re working on.
Creative people often go from zero to 60 in a second – you get an idea, you feel that tingling gut sensation and you fly. You feel alive. But the reverse is also true. Creative people often go from 60 to zero just as fast. Many creative people haven’t developed the thick skin to handle criticism and rejection, They don’t have the tools to handle the frustration that creation (writing a book, a screenplay, etc) takes time. The path to completing a project is not linear. The question is if the challenges along the way will stop you in your tracks or not.
“Sherri understands the plight of the creative process and the inner-workings of a mercurial industry. With incredible insght, warmth and wisdom, she has empowered me to realize that my potential is vast.
-- Billboard Musician
“I’m a rock star. No one believes me yet. Actually, Sherri does.
-- Artist on the rise
RockYourLifeCoaching™ began with an unexpected and passionate desire to touch souls, to bring music to the world -- crazy, loud, dance 'til-you-drop, cry-every-tear, heart-throbbing, soul-soaring music.
Using my skill as a entertainment industry life coach and gift as an intuit, I’ve coached dedicated and influential musicians, song writers, entertainers, and executives in the music business.
When we think of success in music, we often think of three main components: talent, drive and luck. But there’s another essential piece that fuels all three: Stability. Creative stability. Personal stability.
It may seem counterintuitive – even like the kiss of death -- to an industry that cultivates artistic images of rebels and renegades,
But for an artist to thrive, or for a record label or management team to succeed, creative and personal stability is crucial.
For the artists: access your genius and create original music and insightful lyrics, stay balanced and focused while living in the white-hot spotlight, navigate the inherent periods of ups and downs in this business with strength. Love your life no matter where you are in the "success" spectrum.
For the music executives: create a solid paradigm for supporting your artists without draining yourself, and create a balanced, thriving life outside of the business so your can return to work fresh and creative.
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Assistants
"I was totally miserable and not sleeping at all. My friends were starting to say I had the eyes of a refugee! I reached out to Sherri because I just couldn't take it anymore."
-- Agent's Assistant
"I started in this business as an assistant at a lit agency: I get it!"
-- Sherri
You came to Hollywood with hopes of being involved with projects that make an impact, change the world, and make people think, make people feel.
It made sense: everyone starts at the bottom. You took an assistant job with the belief that you’d soon be on your way.
Another year’s gone by and you’re still a friggin’ assistant!!!
You were supposed to be promoted by now, but there’s no promotion in sight.
Or worse, you’ve been hearing rumors that they’re not promoting from within.
Really? Could that even be more insulting?
You work 24/7 and then get screamed at for not getting more done.
Your boss has unpredictable bursts of rage and insecurity. You’re walking on egg shells all day hoping to avoid setting off another one of your boss’s psycho screaming explosions. That’s called abuse in other industries. Here, it’s called the norm.
Your boss is an entertainment Industry leader but can’t articulate your job description, but can scream – for the whole office to hear - that what you’re doing isn’t right.